Why Social Media Marketing May Not Be Right For You →
While most big companies have or are thinking of having a social media strategy, Harvard Business School marketing professor John Deighton asks the show-stopper question:
“Don’t rule out the possibility that social media just aren’t for you. So far, much of what social media have done is quite mean-spirited. Could it be, one shudders to think, that these media are better at destroying value than creating it?”
